We designed the 808 icon by abstracting the numbers into a rhythmic, geometric form. The goal was to express boldness and unity through symmetry, repetition, and minimal curves, capturing both the studio’s name and its design philosophy in a single mark.
We chose this color palette to balance energy, clarity, and confidence. The vibrant red evokes passion and momentum, the white brings simplicity and precision, and the deep black adds authority and modernity. This trio reflects a brand that is bold, direct, and intentional.
